Guide to Ingredients

Below are guidlelines to assist you when choosing a premium kibble. All of the ingredients listed are those that you should absolutely avoid when purchasing a food (or even treats) for your pet. If you would like more information about why these ingredients are harmful, consider attending one of our seminars where you will learn all about the dangers associated with each.

A Word About Protein in Pet Foods

The 'Crude Protein' analysis on pet food labels is only a measurement of the amount of nitrogen in a food—not the quality of the protein. Because of this, pet food companies can use the cheaper by-products of human food production, such as Rice Gluten Meal, Soybean Meal & Beet Pulp. Whole meats are always the best source of quality protein. Meat protein is absorbed and retained better and is higher in essential amino acids like methionine, arginine, and taurine. Ingredients such as 'Rice Gluten Meal' contain less than half the usable protein as other sources, such as Chicken.

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